The 7th BEKAM Academy seminars were held at BEKAM on Saturday, December 3, with the topic "E-Commerce and Digital Marketing" by Abdurrahman Koçak, Rotatelab Founding Partner and Head of Taaf Media Agency.

BEKAM continues to bring together expert researchers and participants who are interested in the subject by organizing an 8-week program with the title "DIGITAL LITERACY AND TRANSFORMATION SKILLS".

In the seminar held this week, Abdurrahman Koçak emphasized the important points of E-Commerce and Digitalization.

“On the Internet; We communicate, socialize, shop, play games, meet our needs and this saves us time. The internet is in almost every part of our lives.

The internet also brings some problems. One of the biggest things that companies suffer from; The bill comes and when they see that it is high, they click and open the incoming data. When you open it, some applications are downloaded along with it. Then the companies' files are hacked. Your files are encrypted and they want you to send Bitcoin. Even if you send them, sometimes they don't open.

Another problem is photo sharing on the Internet. It is a place where we should be very careful. You think that you are only sharing a photo, but together with the photo, you are sharing the date, time, from which phone or camera and from which location it was taken. This is like the text file inside the photo.

Sometimes you talk to someone about buying something. The other day you get ads about it on your phone, do you think it's a coincidence? They say, "If you don't pay for a product, you are the product".

Everyone agrees, believing that everything written on the Internet is true. We need to break it down and start with a counter-acceptance. “Is it true?” we should approach.

Digital transformation is progressing very fast. It took 38 years for radio to reach 50 million people, 13 years for television, 4 years for the internet, 3 years for the telephone, 2 years for Facebook and 6 months for Google Plus.

Social media phenomena have become more famous than celebrities. YouTube has become a new media. There is no television or producer. You become your own producer.

They can make prostheses that can detect the signal we send to our feet. Some systems can diagnose genetic diseases with facial photo analysis. Now everything is connected to an internet; lamp, cabinets, curtain, knees, toothbrush… In 2020, approximately 50 billion objects were found to be connected to the internet. Now guess how much.

Metaverse is an embodied internet where we are in the content instead of viewing the content. A reality where the virtual world and the real world will be intertwined.

Why E-Commerce?

Internet volume is growing in Turkey. Online retail has increased even more with the effect of the pandemic. But we are still behind in e-commerce compared to many countries, which means that e-commerce in Turkey will develop further. Even if you open an e-commerce site, probably no one will shop because people will not trust your site. Such sites as N11, Çiçek Sepeti, Trendyol are more reliable because the system you will be dealing with is clear.

Why do sellers load their products on Trendyol, one of the marketplaces? It is easier to reach the products in the market places. There is a possibility that you will sell the product you put in today because 10 million users visit the site and shop every day.

“They were looking for gold in America at the time. Who has made a lot of money out of those who search for gold and find it? Those who sell pickaxes.” The man is selling you pickaxes, he doesn't care whether you win or not.

The seminar ended after a question and answer session.